Google Adwords Tutorials

Google Adwords Fundamental for Beginners

Google Adwords:

• Google AdWords is nothing but a paid market to Advertise your Ads. We promote our product or service through a search network, Video network, Display network, Mobile App and Shopping networks.
• Login Adwords account by type ads.google.com in Google search box or Google.com/AdWords.
• After login, we can promote our website, Videos, Mobile App using Adwords accounts.

Types of Campaign:

1. Search Network Campaign:

• Promote your product or service by creating Text Ads (Ex: digital marketing training).
•  Ads display in Google SERP only

2. Display Network Campaign:

• Promote your product or service by creating image Ads
• Ads display in Google Display Partner site (GDPS) and Youtube.
• GDPS is nothing but websites which approves Google AdSense (Ex: Gmail)
• In Gmail, Ads are displaying under the promotion menu
• Ads are approved by Google AdSense

3. Shopping Network Campaign:

• Promote Your Product or service by creating shopping Ads (Ex: type online shopping in Google search box)
• We can see sponsored Ads (nothing but shopping Ads)
• Ads are approved by Google Merchant

4. Video Network Campaign:

• Promote your product or service by creating videos  
• Ads are displayed in Youtube and GDP
• Different type of video Ads (skippable, nonskippable, bumper (6 sec))

5. Universal App Campaign:

• Promote your product or service by creating Apps
• Ads are displayed in Play store and App store
• Promote Apps by Universal App Campaign

 SEO vs. SEM  

• SEO is a technique which improves your website traffic by organic way
• The result will get later like 3 to 4 months
• SEM is a technique which improves your website traffic by paid way
• Result will get immediately

SERP structure:

• Top 3 results are Ads
• Bottom 3 results are Ads
• Middle 10 results are organic
• So, Max 7 Ads are appearing in Google SERP.

Bidding:

• Ads will be displayed based on bidding (Closed or secret bidding)
• Forex:

                        If person A is bid 10/- for display Ad, B is bid 20/-, C is bid 30/-and D is bid 40/- The person D's ads will be displayed first. But he lost 29/-

Ad rank:

• Ad rank is nothing position of Ads in SERP. Ad rank also based on Bidding.

 Search Ads:

• It is shown by someone search by keyword.
• These Ads are displayed in Google SERP.
• Search network Campaign used for display text Ads.

Display Ads:

• These Ads (Image / Banner / Rich Media) are displayed in GDP and Youtube.

Video Ads:

• These Ads (Skippable, Non-skippable, Bumper) are displayed on Youtube.

 Mobile App Ads:

• These Ads are displayed in the Play store while installing or search for some Apps.

Shopping Ads:

• These ads are sponsored Ads that will be displayed in Google SERP.

            For Ex: Amazon and Flipkart Ads.

Network	Ad Type	Bidding type	Display	Targeting by
Search Network	Text Ad	CPC	Google SERP	Keyword
Display Network	Image / Banner / RMIA	CPM/CPC/ CPA	Mobile app	Demographics
Video Network	Video	CPV	GDPW/ Youtube	Demographics
Mobile Apps	Text /Image/Video	CPI	SERP / GDPW / Youtube	Place
Shopping Ads	Text /Image	CPA	SERP	Keyword

Bidding Types:

            CPC – Cost Per Clicks

            CPM – Cost Per thousand Impression

            CPI – Cost Per Install

            CPA – Cost Per Acquisition

            CPV – Cost Per Views