How to Use Google Ads Extension Step by Step Complete Guide

Google Ads Extension

·        Normally when you create Ad, the Ad The format is look like:

• Headline 1: 30 characters
• Headline 2: 30 characters
• Headline 3: 30 characters
• Description 1: 90 characters
• Description 1: 90 characters

·        Ad Extensions are Free of Cost (Google provide 10 Extensions)

Advantage:

·        Even if you set less CPC but you added Ad extensions, then the user may click your Ad.

·        There is a high possibility to click Ad

There are four Important Ads Extensions

1. Site link – It will direct to separate landing pages. Ex: Service, Contact Us, SEO, SEM

2. Callout Extension – It is Extra Description. It is the smallest description. Ex: Expert Instructor, 100%Job                                      

3. Structure Snippet – It is Extra Description (Smallest Descriptions) Ex: Courses: Python, CSS, and Java.

4. Call Extension – nothing but a phone number. Not Clickable in desktop but clickable in Mobile.

Option1: We can create these Extensions one time and Use it in every campaign.

Option 2: We can create it during setup campaign.

Opt 1: Without Going to Campaign directly go to Ads Extension:

1. Type Ads.google.com

2. Click Sign in

3. Login by Gmail id (First time only)

4. Click Ads & Extension in Dashboard.

5. Click the Extension menu at the top. 

6. Select Site link Extension

Site Link Extensions:

1. Enter Title. If you want to add more site link extension then select Add site link

2. If you enter Des1 and Des2 it won’t display. But if your website comes to the top then it may be display

3. Enter the Final URL that will direct to Landing Page.

Examples: About Us, Contact Us, Services, Blog

 4. Click Save.

5. Press + Symbol and select Callout Extension

Callout Extension:

1. Enter Callout Text (25 Characters)

Examples:

          Callout Text1: 24/7 Lab Facility

          Callout Text2: 2-month Internship

          Callout Text3: Live Projects Training

          Callout Text4: Certification Course

2. If you want to add more call out extension then select Add callout text

3. Click Save

4. Press + Symbol and select Structure Snippet Extension.

Structure Snippet Extension:

It is also same as callout extension but it will provide the service like Header: Value1, Value2, Value3.

Example Account type: Course, Models, Service, etc.,

1. Select Account as Courses

2. Enter the values as an Affiliate Marketing, Email Marketing, Mobile Marketing

3. If you want to add more Structure Snippet Extension then selects Add value

4. Click Save

5. Press + Symbol and select call extension.

Call extension:

1. Select country

2. Enter Phone number

3. Click Save

How to use them in Campaign

Suppose if you want to use all of them follow the below steps:

1. Click Ads & Extension – Click Extension – Click all checkbox - Click Add to - Select Campaign

     Select particular Campaign – Click Done

2. Suppose if you are creating new campaign already created extension you may use it (or) click new site link extension then provide related information

Advantage:

·        If we are using Ad extension then we may get more clicks or we may get more information

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