Online Digital Marketing Training in Coimbatore

Digital Marketing Training Introduction

Now we will discuss about digital marketing

What are we going to Learn?

1.     What is Digital Marketing?

2.     Why we use Digital Marketing?

3.     Digital Marketing Strategies

4.     Who can do this course

5.     Career Opportunities

What is Digital Marketing?

Digital Marketing is the technique to promote our Products or Services through Digital Medium like Mobiles, Computers and the Internet. It is Promoting or Creating Brand Awareness using the internet.

Various Digital Marketing Medium

• Search Engine
• Website
• Social Media
• Mobile Apps
• Email
• Inbound

For Ex: If you are starting anyone company then how can you brand that company? yes. We can brand through digital marketing.

In 2002 all are using black and white display mobiles. But now a day all are using a smartphone. In Earlier if you are looking for a new job we searched in news papers but now a day we are searching on the internet.

Difference between Traditional and Digital Marketing

Traditional Market: Advertise using paper, TV, Radio, Magazine, Brochure etc.

Now a day every one advertises in the internet.

Traditional Vs Digital

In Traditional Marketing, we can reach only limited area, Targeting is not specific, Price is very expensive, and the Return of Investment is not guaranteed.

In Digital marketing, we can reach globally, Targeting is specific, Price is very less and ROI is guaranteed by getting more leads is possible.

Search Engine Marketing

SEO is (nothing but improve your website on the top of SERP) depends on Many factors and algorithms (like Panda, Penguin, pigeon) created by search Engines. 200+ factors used by Google to rank a page.

• 85% of users click on Organic links.
• SEO increases the Leads and Brand Authority.
• SEO takes a Good time and Effort.

How to do PPC?

Pay per Click is (nothing but generate leads based on paid Ads) implemented by two Programs

1. Google Adwords
2. AdWords Express.

• 15 % of search users click on Paid Ads.  
• Very Fast and Effective Marketing.

Social Media Marketing

To increase the Brand Awareness and Business Leads on Various Social Media Platforms like Facebook, Pinterest, Instagram, Google+, Youtube, Twitter and LinkedIn.

Who will Learn This Course?

• Anyone with Basic understanding of the Internet.
• No Programming and coding or Website Knowledge.
• Basic English and Communication skills are essential to interact with the client.
• Interested and Enthusiastic in Technology.

Career Opportunities:

• Professional Job: Work for Company
• Online Earning: Earn form AdSense / Affiliate.
• Freelancer: Work on Individual Projects.
• Entrepreneur: Start your own Business. But any other course gives only one platform but digital marketing gives four platforms.

Online Earn Money:

There are three ways

1. Google AdSense
2. Affiliate Marketing
3. Freelancing

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